Wildcard

About

Wildcard is the AEO and GEO platform designed specifically for e-commerce and retail brands. We help merchants improve visibility across AI search and AI shopping platforms like ChatGPT, Google AI Overviews, Gemini, and Amazon Rufus. Wildcard tracks how brands, categories, collections, and SKUs appear across AI search results, identifies visibility gaps, and turns those insights into actions. We use AI agents to enrich product data, generate SEO, AEO, and GEO content, create collection and comparison pages, build FAQs, and improve off-site discoverability across Reddit, YouTube, blogs, and other sources. As AI shopping evolves, Wildcard is building the infrastructure brands need to win in agentic commerce, including support for emerging standards like the Agentic Commerce Protocol (ACP) and Universal Commerce Protocol (UCP).

Founders

• 
  Kaushik Mahorker· Founder

  CEO at Wildcard. Previously, Engineering Manager at Scale AI where I led the GenAI Allocation team. Built the ecommerce enrichment engine for the largest company pilot - enriching 2.4M attributes across 400K SKUs. Former Eng at AWS Elastic File System. UCLA Masters CS and UCSB CS undergrad.

  LinkedIn ↗Twitter ↗

Product launches · 1 launch

• Wildcard - Make APIs work for AI agents ↗▲ 288Feb 20, 2025

  Wildcard enables AI Agents to find and use APIs with natural language.

Change history · none recorded