Unusual

About

AI agents are the newest audience brands need to speak to, but go-to-market teams don't have the tools to understand how they form opinions or make decisions. Unusual helps brands in the Fortune 100 and scale-ups like Change.org and Astronomer drive more sales and win more market share by shifting how AI models perceive their offerings. We work closely with every brand to (1) identify the root cause of AI misperception, (2) align on marketing, sales, and product strategies that appeal to agents, and (3) build infrastructure and content that makes their strongest proof more legible to agents. Our methodology centers on applying black-box interpretability techniques to AI agents like ChatGPT and Claude to understand how they form opinions about a brand and its competitors. Seeing the *why* behind each opinion gives us the ability to create targeted interventions that change them.

Founders

• 
  Will Jack· Founder

  Unusual helps you change AI's mind about your brand to get more leads. Previously founded Remedy, a healthcare startup. MIT alum.

  LinkedIn ↗Twitter ↗
• 
  Keller Maloney· Founder

  Cofounder @ Unusual. Previously growth @ Gatsby. 15,000 cold call club. All american water polo player @ Princeton.

  LinkedIn ↗Twitter ↗

Product launches · 3 launches

• Unusual – AI Relations ↗▲ 35Sep 23, 2025

  Get more leads with PR campaigns targeted at ChatGPT, Perplexity, Gemini, and more

• Unusual - AI Generated Websites for Each Visitor ↗▲ 65Feb 4, 2025

  We’ve boosted conversions up to 4x. Get more from your SEO content, ads, 3rd party links, and Linkedin outreach

• Aditto: Launch search engine marketing with the click of a button ↗▲ 79Nov 13, 2024

  Generate and manage hundreds of ads and landing pages without hiring a marketer.

Change history · none recorded