Understood Care

About

The American healthcare system is complicated. 88% of US adults cite difficulties navigating the healthcare system. The good news is patient advocacy became a covered benefit by Medicare in 2024. Understood Care matches Medicare patients with a healthcare personal assistant (known as a Patient Advocate) at little to no cost to the patient. Patient Advocates help patients patients access care - finding resources, helping fill out paperwork, and much more. Understood Care uses AI and healthcare expertise to deliver the highest quality patient advocacy to the 68 million Medicare patients in the US.

Founders

• 
  Samantha Wu· Founder/CEO

  Understood Care (fka Ply Health) Co-founder. Previous Head of Bizops @ Finni (W23). Previously @ Cedar, SiteRx, Carlyle, Evercore.

  LinkedIn ↗
• 
  Kevin Bailey· Founder

  Co-Founder @ Understood Care; Ex-Uber & Ex-Postmates

  LinkedIn ↗Twitter ↗

Product launches · 2 launches

• Understood Care: AI Powered Patient Advocacy ↗▲ 39Aug 20, 2025

  Delivering high quality, Medicare covered patient advocacy to the 68 million Medicare patients in the US.

• 🍃 Ply Health: Get providers in network faster ↗▲ 21Jun 5, 2024

  We use AI to get behavioral health providers in network, so they can start billing twice as fast.

Change history · 11 recorded

1. October 11, 2026
   • YC partner updated08:00 PM
   • Launches refreshed08:00 PM
   • New founder joined: Kevin Bailey08:00 PM
2. September 27, 2026
   • YC partner updated08:00 PM
   • Founder profile updated08:00 PM
   • Launches refreshed08:00 PM
3. September 13, 2026
   • YC partner updated08:00 PM
   • Relocated to New York City08:00 PM
   • Founder profile updated08:00 PM
   • Launches refreshed08:00 PM
4. July 7, 2026
   • Location updated07:00 PM