Sherpa

About

Sherpa automatically optimizes websites for every human and every agent. For humans, Sherpa studies visitor behavior, builds better pages and flows, tests them on live traffic, and keeps what converts. For AI agents, Sherpa tests different agent-facing versions of the site until agents recommend the company more often. Customers typically see a 15-20% lift in their primary conversion metric after using Sherpa for 30 days.

Founders

• 
  Ethan Kinnan· Founder

  Automated every job I've ever had. Now automating conversion rate optimization at Sherpa.

  LinkedIn ↗Twitter ↗
• 
  Norbu Sonam· Founder

  Co-founder and CTO of Sherpa (YC P26): autonomous growth experiments that increase conversion for human and agent traffic. Previously built agent infrastructure at Lindy used in millions of tasks, ran 50+ growth experiments there, and tripled paywall conversion. Before that, shipped image generation in Microsoft Copilot to tens of millions of users and a Super Bowl audience.

  LinkedIn ↗Twitter ↗

Product launches · 1 launch

• Sherpa - Turn more website visitors into customers ↗▲ 59Apr 23, 2026

  Automatically find and run experiments to increase website conversion

Change history · 9 recorded

1. August 16, 2026
   • YC partner updated08:01 PM
   • Launches refreshed08:01 PM
   • Founder profile updated08:01 PM
2. June 13, 2026
   • Pitch updated07:00 PM
   • Description rewritten07:00 PM
3. June 7, 2026
   • YC partner updated08:00 PM
   • Launches refreshed08:00 PM
   • Founder profile updated08:00 PM
4. April 23, 2026
   • New launch posted: Sherpa - Turn more website visitors into customers06:55 AM