Sherpa

About

Sherpa automatically optimizes websites for every human and every agent. For humans, Sherpa studies visitor behavior, builds better pages and flows, tests them on live traffic, and keeps what converts. For AI agents, Sherpa tests different agent-facing versions of the site until agents recommend the company more often. Customers typically see a 15-20% lift in their primary conversion metric after using Sherpa for 30 days.

Founders

• 
  Ethan Kinnan· Founder

  Automated every job I've ever had. Now automating conversion rate optimization at Sherpa.

  LinkedIn ↗Twitter ↗
• 
  Norbu Sonam· Founder

  Co-founder of Sherpa (YC X26), building the AI agent that runs your A/B tests end to end. Previously a software engineer at Lindy (onboarding optimization, computer use) and Microsoft (Copilot image generation, Microsoft Designer). RPI CS, Data & AI.

  LinkedIn ↗Twitter ↗

Product launches · 1 launch

• Sherpa - Turn more website visitors into customers ↗▲ 57Apr 23, 2026

  Automatically find and run experiments to increase website conversion

Change history · 6 recorded

1. June 13, 2026
   • Pitch updated07:00 PM
   • Description rewritten07:00 PM
2. June 7, 2026
   • YC partner updated08:00 PM
   • Founder profile updated08:00 PM
   • Launches refreshed08:00 PM
3. April 23, 2026
   • New launch posted: Sherpa - Turn more website visitors into customers06:55 AM