
rift
ActiveB2B lead routing made simple
About
rift is B2B lead routing made simple. Inbound workflows leak revenue at every step. Routing is manual. Calendar links are generic. No-shows go unrecovered. The handoff between form fill and booked meeting is where pipeline quietly dies. rift fixes that. One system for the full inbound lifecycle: > Capture. Custom web forms that collect and qualify leads in real time. > Route. Instant validation, enrichment, and assignment to the right rep. > Schedule. Top prospects get the best calendar slots, matched to real availability. > Recover. No-shows and ghosted leads are automatically re-engaged. rift is built by growth engineers who ran inbound at high-velocity B2B companies and got tired of watching pipeline fall through the cracks. rift is the system we wished existed — opinionated, fast, and wired into the tools sales teams already use: HubSpot, Apollo, Google Calendar, Gmail, Slack, Zoom, Stripe, and more. Backed by Y Combinator (W23) and Sequoia Capital. never lose an inbound lead → rift.com
Founders
Fil Twarowski· FounderCEO @ rift (W23) || first biz hire @ Pulley (W20) || CEO @ Point API (W18) | MIT '17
Edvard Eriksson· FounderProduct and Growth at Rift. Formerly Growth at Samsara and Pulley.
Product launches · 1 launch
Send more cold emails that actually get replies. rift combines email automation and deliverability in a single product.