Cactus
ActiveAll-In-One AI Growth Partner. Built for Trades.
About
HVAC, plumbing, roofing, and electrical companies spend $3K–$25K every month making the phone ring - then lose 10–20% of those leads to slow response times, missed calls, and zero follow-up. The revenue was already there. It just walked out the back door. Cactus closes that gap on both sides. Inbound: Every call answered in under 60 seconds, 24/7 qualified and booked directly into Housecall Pro, Jobber, FieldEdge, or ServiceTitan. No voicemails. No missed jobs. Outbound: Warm leads, dormant customers, and unworked estimates get proactively contacted - driving repeat jobs, cross-sells, upsells, and referrals without adding headcount. The result: 20–30% more jobs from the ad budget you're already spending. What that looks like in practice: → Roofing company, NC | $299K collected in 10 weeks. $1.41M pipeline created. 199× ROI. $48K of that revenue came in after hours — while the office was closed. → Plumbing & HVAC company, UT | $180K confirmed revenue in 4 months. 90× ROI. 58% of captured leads came after hours — jobs that would have gone to voicemail now go straight into the CRM. → General contracting company | Grew from 11 jobs/month to 72 in a single month — 555% growth. $2.09M invoiced. $1.82M collected. Zero new hires. → Roofing & siding company | $228K pipeline in 75 days. 92% of calls converted to hot leads. $804K in net sales during the Cactus period. 49 spam calls filtered automatically — hours of staff time saved. → Commercial signage company | $398K pipeline generated in 10 weeks. 111× ROI on $3,597 invested. Grew from 0% to 30% share of total company pipeline in a single month. If we don't add revenue, we don't stay. That's the only way this works. The $150B home services industry is still running on voicemail and spreadsheets. We're building the system that changes that - one answered call at a time.
Founders
Ajith Govind· Co-Founder & CEO2x YC Founder. Entrepreneur at heart with computer science background. Building Cactus to empower every home service business in the world to succeed. Previously built Turing Labs W20, Series A raising over $20M. I collaborated closely with most of the Top 20 CPGs, including P&G, Unilever, Nestle, Kraft, Coca-Cola, Mars, and many others, delivering over $65M in impact. Personal motto: Never give up!
Avinash Joshi· Co-founder & CTOI'm a Rails programmer, a builder and love coding. I fell in love with computers at a very young age. Over the years I've shipped products across various programming languages and frameworks, including HTML+CSS, PHP, Python, Django, React, Angular, and Rails. From right-click save as HTML to left-click vibecoding, I've built it all! I have a simple mantra - "It’s Possible."
Product launches · 1 launch
Automate admin tasks for solopreneurs like private chefs and caterers, so they can focus on doing what they love!