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Norra
ActiveAutomating equipment operations for nursing facilities
F25·Fall 2025·Healthcare·San Francisco, CA, USA·Team of 2·Founded 2025
About
Norra helps nursing facilities manage equipment operations. Every year, ~$80 billion are spent on medical equipment like beds, concentrators, and wheelchairs. Nursing facilities continue to operate with zero visibility which leads to $15 billion in equipment waste annually. We use physical trackers and AI agents to eliminate this.
Founders
Ben Rubin· CEO and CofounderBuilding the AI equipment operations platform for nursing facilities. CS + Math at Rice. Spent 1,000+ hours in hospitals and nursing facilities observing broken operations firsthand.
Product launches · 1 launch
Turning operational chaos into actionable intelligence