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Muffin Data

Acquired

Modern analytics for CPG brands

W23·Winter 2023·B2B·Team of 2·Founded 2022

About

Muffin Data is a turnkey data platform and reporting solution for consumer packaged goods (CPG) brands. We combine proprietary data sets with automated ingestion from industry-specific data sources to provide a clear and unified view of in-store sales performance, product distribution, and supply chain health.

Founders

  • Andres Recalde· Founder

    Co-founder at Muffin Data working to provide analytics solutions for leading Food & Beverage brands. Formerly at Banza, Gopuff, La Colombe, and RJMetrics.

  • Sal Calvo· Founder

    Co-founder at Muffin Data building the single source of truth for CPG brands. Formerly at WhatsApp, Facebook, Stanford MS&E, RJMetrics. Talk to me about data warehousing + product growth.

Product launches · 1 launch

Change history · 9 recorded

  1. July 5, 2026
    • Launches refreshed08:00 PM
    • YC partner updated08:00 PM
    • Founder profile updated08:00 PM
  2. June 21, 2026
    • Founder profile updated08:00 PM
    • YC partner updated08:00 PM
    • Launches refreshed08:00 PM
  3. June 7, 2026
    • YC partner updated08:00 PM
    • Launches refreshed08:00 PM
    • Founder profile updated08:00 PM