Layup

About

With a unique second cursor that integrates directly into your UI, Layup delivers real-time, adaptive assistance, completely transforming user engagement. We save product and support teams countless hours that would otherwise be spent creating in-app guides and other product documentation.

Founders

• 
  Ryan Xue· Founder, CEO

  Co-founder/CEO at Andco (X26). Previously co-founder/CEO at Layup (W23). First business hire at Origin, scaling the company from pre-product to hundreds of enterprises and 100K+ users across 40+ countries. Previously consultant at McKinsey and policy fellow at Google.

  LinkedIn ↗
• 
  Badal Jain· Founder

  Co-Founder and CTO of Layup (YC W23). Prior to that I have worked as Founding Engineer at an early stage startup, Amazon and Nvidia

  LinkedIn ↗
• 
  Michael Lemm· Founder

  Co-Founder and COO of Andco (YC X26). Previously Co-Founder and COO of Layup (YC W23). Outside of Andco, I enjoy rooting on Chicago sports teams, firefighting, and trying new local restaurants.

  LinkedIn ↗Twitter ↗

Product launches · 5 launches

• Layup: Guide your users. Right in your product. Entirely self serve! ↗▲ 13Jul 1, 2025

  Layup is AI that onboards and guides any user directly in your product.

• Layup: Guide every user, anywhere in your product ↗▲ 8Feb 27, 2025

  The second cursor that onboards, activates, and guides users through your product

• Layup: Guide your users. Right in your product. ↗▲ 18Dec 4, 2024

  Meet Layup, the second cursor that effortlessly guides your users with just one line of code.

• Layup: AI that puts retention & growth on autopilot ↗▲ 24Jun 7, 2024

  Layup turns your product usage data into touchpoints that drive retention and growth

• Layup: Complete your workflows, with just one line 🏀⚡️ ↗▲ 230Mar 14, 2023

  Turn prompts into workflows across all of your company’s software

Change history · none recorded