Lapis

About

Lapis builds, launches, and scales paid ad campaigns for DTC and SaaS businesses. Lapis agents handle every step of the paid ads journey: writing ad copy (headlines and descriptions), generating the static images used in ads, deploying campaigns across paid channels, creating a custom landing page for each ad, and feeding real user interaction data back into a self-improving ads engine that gets better every day. With Lapis, businesses can rapidly iterate on ads and A/B test at scale, free from the human design and creative bottlenecks that slow teams down. Using Lapis, companies can quantitatively improve their paid ads performance by up to 20x. Lapis is used by 1,500+ marketing teams and 30+ enterprises, from Fortune 500 businesses to fast growing DTC businesses, and supports 10 languages including English, Spanish, and Italian.

Founders

• 
  Varunram Ganesh· Founder/CEO

  CEO of Lapis. Previously, I was Head of Growth at Warp (YC W23) where I built the sales and marketing functions from scratch and took Warp from 0 to $2.5M. I am an engineer and I did bitcoin research (wrote code) at the MIT Media Lab for two and a half years.

  LinkedIn ↗Twitter ↗
• 
  Sai Surbehera· Founder/CTO

  CTO at Lapis. Previously, I was an MLE at Walmart Tech where I built the recall and reranking algorithm for Walmart Search.

  LinkedIn ↗Twitter ↗

Product launches · 1 launch

• Lapis: The fastest, most accurate AI search analytics platform ↗▲ 535Oct 16, 2025

  Full stack analytics platform that shows you what users are searching and helps you rank higher on ChatGPT, Claude, Perplexity, Gemini, and Grok.

Change history · 6 recorded

1. August 30, 2026
   • YC partner updated08:00 PM
   • Founder profile updated08:00 PM
   • Launches refreshed08:00 PM
2. July 19, 2026
   • Description rewritten07:00 PM
3. June 20, 2026
   • Description rewritten07:00 PM
   • Team grew from 4 to 507:00 PM