HYBRD

About

The mission of HYBRD is to take world-class coaching and make it universally available. Health data has never been more abundant. GPS watches track pace and heart rate, wearables monitor sleep and recovery, and voice logging has made it easier than ever to capture weightlifting and HYROX. And yet most athletes are still following static PDF plans they found online, or "adaptive" apps that fall apart the moment cross-training enters the picture. Existing tools feel disappointing because they don’t actually know your goals and constraints, so they can’t do anything meaningful with the data they collect. HYBRD can. We aggregate your wearable data, fill the gaps with a simple AI logger, and use that complete picture to build personalized training programs from the best coaches in the world, like Alex Viada, who coined the term "hybrid athlete." From there, the HYBRD agent keeps you on track, adjusting your schedule around weather, travel, and fatigue as you progress. Everything you'd get from a $500/month coach, at a 50x lower price. Founded in 2024 by WHOOP and AWS alumni, HYBRD is built by hybrid athletes. Join us for a workout every Monday morning in San Francisco and Boston.

Founders

• 
  Ben Katz· Founder

  Co-Founder & CEO of HYBRD. Led growth at WHOOP. VP for fitness portfolio at Appex (mobile app roll-up). Ironman + ultra finisher, but weightlifter at heart.

  LinkedIn ↗Twitter ↗
• 
  Matt Ruiters· Founder

  🇿🇦 Co-founder & CTO of HYBRD. Former senior software engineer and “bar-raiser” at AWS. Ironman 70.3 x2, HYROX athlete, junior US national rugby team. Claude Coach in my spare time.

  LinkedIn ↗Twitter ↗
• 
  Caroline "Shoe" Shoemaker· Founder

  Co-founder & COO of HYBRD. First analytics team hire at WHOOP, VP for productivity portfolio at Appex (mobile app roll-up company). Ironman and HYROX athlete, former competitive swimmer. On a mission to #BeatTheBoys .

  LinkedIn ↗
• 
  Mats Terwiesch· Founder

  Co-founder of HYBRD. Led core product teams at WHOOP while training on the US national rowing team. Previously published health + AI research at Harvard.

  LinkedIn ↗

Product launches · 4 launches

• HYBRD - agentic coaching for athletes ↗▲ 7Apr 30, 2026

  get faster and stronger

• HYBRD: Get faster & stronger ↗▲ 24Nov 13, 2025

  World-class training plans personalized perfectly to you

• HYBRD: the Performance Hub for Modern Athletes ↗▲ 34Apr 24, 2025

  Sync cardio, strength and wearable data for a complete view of athletic performance

• HYBRD: Strava for elite athletes ↗▲ 73Oct 31, 2024

  Don't let cardio kill your gains.

Change history · none recorded