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Cedar

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Execute the best sales playbook in industry

W25·Winter 2025·B2B·San Francisco, CA, USA·Team of 2·Founded 2025

About

Cedar helps the fastest growing GTM teams ramp up new reps faster & spread top rep playbook throughout the team. AE's at Cursor, Corgi, Pylon, and Warp use Cedar to save 75% of admin time on CRM updates, follow-ups, and deal strategy. Backed by YC with an ex-Figma, Notion, and Intuit team, Cedar was built by spending hundreds of hours with the best AE's in industry – we've built a playbook for the fastest growing teams and founders ramping up sales, and we'll use it to automate the busy work so you can sell more, better.

Founders

  • Jesse Li· Founder

    Co-founder & CEO at Cedar. B.S. in Computer Science at Georgia Institute of Technology.

  • Isabelle Ilyia· Founder

    CTO @ Cedar (YC W25). Previous software engineer @ Figma, Notion, and LinkedIn. Studied Computer Science @ Georgia Tech.

Product launches · 1 launch

Change history · none recorded

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