Booko

About

Booko helps businesses that sell bookable time slots make more money by dynamically pricing their time. Unlike physical inventory, unsold time slots disappear forever, yet most time-slot-based businesses still rely on static pricing. We integrate with existing booking systems to adjust prices and incentives based on historical utilization, availability, and demand. Early customers see ~20% revenue uplift by selling time that would have otherwise gone unsold.

Founders

• 
  Will Hall· Founder

  Econ + CS @ Dartmouth. Building dynamic pricing for service providers with Booko. Background as CEO/Founder of Hall & Partners Digital Marketing ($300K secured revenue, $500K proj. TTM)

  LinkedIn ↗
• 
  Arjun Saluja· Founder

  Engineering & CS @ Dartmouth. Built dynamic pricing systems with the Uber Elevate team at Joby Aviation. Now building dynamic pricing @ Booko.

  LinkedIn ↗

Product launches · 1 launch

• Booko – Dynamic pricing for businesses that sell time slots ↗▲ 16Feb 4, 2026

  Helping recover billions in unsold revenue.

Change history · none recorded